Starlight is proud to announce its partnership with Steady, the leading consumer app empowering gig workers to increase their income, to help Steady members access government benefits at scale.
Every year, approximately $140 billion in government benefits go unclaimed, leaving many individuals and families without the assistance they are entitled to. Steady's previous survey revealed that while nearly 80% of its members are aware of benefits such as SNAP (Supplemental Nutrition Assistance Program) and Medicaid, less than 20% are aware of other programs they could potentially qualify for. In addition, only a mere 10% of Steady members are receiving public benefits for key expenses like internet, utilities, supplemental security, and temporary relief, and missing out on thousands of potential savings per year.
"At Steady, we have always strived to provide our members with the tools and resources they need to increase their income. However, we recognize that true financial health is about more than just earnings,” said Lexi Gervis, VP of Impact at Steady. “By working with Starlight, we are able to help our members navigate the complex landscape of government benefits and access programs that put money back into their pockets.”
With the help of Steady’s income-intelligence technology, Steady was able to look at members’ income/spend data to identify households that are likely eligible for benefits. Then, by leveraging Starlight’s no-code integration, Steady was able to provide those members with individualized support in navigating government benefits end-to-end. The results we saw after launch validate the need, interest, and impact of enabling Steady members to easily access government benefits:
“Starlight is committed to working with fintechs like Steady to bring access to government benefits to the apps households already use and trust,” said Shreenath Regunathan, Co-Founder at Starlight. “Our focus is to address the significant knowledge gap and underutilization of government assistance programs to drive financial health.”
“By better serving our members with features like Starlight’s, Steady is able to not only create impact, but also grow the business,” added Gervis.
Working with Steady, Starlight aims to revolutionize the way gig workers and households interact with government benefits, and ensure that workers nationwide have easy access to the financial support they need to thrive.
You can also read Steady's blog post here: https://www.steadyiq.com/resources/steady-partners-with-starlight-to-bring-access-to-government-benefits-to-gig-workers-at-scale
